The "Beyond Newsletters" workshop is now delivered as part of our Engage, Convert and Expand seminars. Visit our Forthcoming Events page to register.

If you are interested to find out how to leverage the power of email marketing in a B2B context, please get in touch.

What delegates of past workshops had to say:

"I really enjoyed Don's email marketing workshop. I found it of tremendous value and it has given me some great tips that I have implemented in our email marketing campaigns. I found the Section on email newsletters particularly helpful. Since putting in place some of the techniques Don taught us during the workshop, we have had about a 40% improvement in our email marketing success rates. The workshop was great value at only £30, I would have easily paid £100 for it because the value I got from it has been worth 10x that! I would highly recommend it."
Veronica Cini, Robust Futures Programme, University of Lincoln.

"The workshop provided a valuable breakdown of the concepts behind CRM and advice on how reasonably priced CRM system can be implemented in a small business to generate additional revenue and build a sales pipeline and customer base. Very useful and highly relevant. I would expect to pay in excess of £75 for this kind of seminar…at £30 its a steal
Marcus Scott, Founder/Director Parker Scott Limited.

“The 10-point plan is a really useful tool, it reinforced some information I was aware of, presented new concepts and helped to put it all together into a logical order.”
Nicola Fox, East of England Showground.

“It was presented in a clear logical step by step way with time to reflect and discuss.”
Rachel Marshall Roberts, Hay Hampers.

“It opened a whole new world for me! Marketing has changed so much in the last 15 years and I was in danger of being left behind!”
Cris Rees, Nene Valley Railway.

Not sure if email marketing will work for you?

We all want to make more money from the customers we have, whilst at the same time we worry where the next big order is going to come from. You may have tried an email campaign to keep in touch with your customers, to tell them about what’s new in your business. But, the phone didn’t ring. What went wrong? Was it worth the effort? Did your customers appreciate it?

The Beyond Newsletters workshop will help you develop an effective customer retention and acquisition strategy. A strategy that means you:

• Keep your most valuable customers
• Develop stronger relationships
• Use customer insight to choose which groups of customers to develop
• Nurture prospective customers
• Improve customer loyalty and reduce retention costs
• Cross and up sell more effectively
• Get the phone ringing

If your past email campaigns have left you puzzled or you are about to embark on an email campaign, join us on a free seminar to make sure you get the most out of your campaign.