Microsoft CRM Seminar – another successful event


Contact Edge CRM founder Don Wiid has hosted another hugely successful Microsoft CRM seminar at the Kettering Park Hotel.

Don addressed an intimate audience, demonstrating through practical business scenarios how Microsoft CRM can help to Find, Win and Keep customers for any organisation.

The interactive seminar also included a variety of group exercises – including an exercise and discussion on the Product Stack – and two independant guest speakers, who drew on their own vast business experiences to discuss the role of Marketing and Customer Service in CRM respectively.

Microsoft CRM SeminarAfter previously hosting seminars in Huntingdon, Bedfordshire and Stamford in 2011, Don was delighted that the first Contact Edge CRM session of 2012 proved to be popular.

"It was pleasing to address delegates from a range of businesses and backgrounds, who had markedly different goals", said Don.

"It can be difficult to tailor a session to such a varied audience, but everyone in attendance participated and it was good to see and hear that everyone got something from the seminar.

"Whether their businesses are to implement a CRM system or not, I'm confident that the techniques and skills they picked up in the session will stand them in good stead."

Similarly, the attendees from the discussion were equally impressed with their morning in Kettering.

Malcolm Johnstone (from Re-Formation Associates), who attended the seminar, said:

"The seminar was interactive and full of helpful and insightful tips.  Technology moves rapidly and there is a whole lot more integration and sophistication out there when compared to ACT some 20 years ago!

"The metrics available to a senior management team have clearly improved and now cover much more than just the sales pipeline.

"I would recommend that anyone who is considering CRM should attend a Contact Edge seminar."

To find out more about any Contact Edge CRM seminars, visit our Events Page for more information.

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