Four things to remember with B2B Social Media
We have recently blogged about the growing importance of social media and how you can stay one step ahead.
Following on from that, here are four simple things that any B2B business should consider when embarking on a Social Media Marketing strategy:
1. Know what you're doing
So you've set-up a company account on the three 'big hitters' – Facebook, Twitter & LinkedIn – but what is it you're actually want to achieve? What purpose is your social media presence going to serve? Think about making a list prior to setting-up your social media with these specific goals in mind.
2. Know what you're saying (and how to say it)
The key word to remember when discussing social media is 'social'. Of course, it is a marketing tool – but you are not selling. Selling will only put people off.
Think about the modern-day buyer and a lead nurturing strategy; try to offer useful content that will engage with people and attract interest in your company. People will respond to things that they are interested in, or things that will help them.
3. Content is King
Perhaps the most-important rule of all. Many people advise different things when it comes to social media marketing, but the one constant is the importance of content. Regardless of the size or sector of your business, if you're going to get a social media profile – use it.
A scarcely-used profile – particularly if you're 'ignoring' questions from other users – will reflect badly on your company.
4. Measure your investment
As we've previously discussed, there are many business that utilise social media without having any clue what works.
This isn't just a case of measuring ROI, but also checking what's working. Do your connections prefer blogs to video? Did you generate many more hits with one blog in particular? Or is your content going largely ignored?
By measuring your content, you can continually tailor your output to ensure that your connections are receiving content that directly appeals to them.
At Contact Edge CRM, we specialise in Microsoft CRM, which helps businesses find creative ways to engage with customers. And by accurately tracking how the first engagement was initiated, it is easy to determine which elements of your marketing strategy are working.
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