Easier to find ROI with CRM
Watch this space – this website is being redesigned to make it much clearer how CRM can deliver return on investment.
One of CRM's primary functions has always been to help you understand your customers.
Even as I write this, I am thinking: 'So what? Will "understanding my customers" increase my bottom line?' It sounds like a CRM vendor's marketing speak for: "CRM is complicated, and if you pay us substantial consultancy fees, we will explain it to you".
Instead, our simple message is: Engage, Convert and Expand your Clientbase
Engage
Nowadays, everyone starts their buying process on the Internet. Lead nurturing tools can capture the hearts and minds of your future customers, while gently nudging them towards a solution (which you will provide) to their problem.
Convert
Lead scoring and Demand Generation systems will tell you when a prospect has completed their research phase and is ready to buy. The marketing department looks good, and the sales guys have high conversion rates. The war between marketing and sales is finally over.
Expand
It is up to 8 times cheaper to sell to an existing customer. So why wouldn't you? Often the reason is that you put in such a huge investment to find new customers, there is no time left to worry about existing customers. With CRM, the heavy lifting of maintaining the relationship with your customer is done for you. And not to mention helping you find cross- and up-selling opportunities.
At Contact Edge CRM, we specialise in Microsoft CRM, which helps businesses find creative ways to engage with customers. And by accurately tracking how the first engagement was initiated, it is easy to determine which elements of your marketing strategy are working.
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