HBN delighted with Email Marketing talk
Contact Edge CRM founder Don Wiid gave the second of a double-header of talks to the Huntingdonshire Business Network on Friday, with attendees once again heading home hugely impressed.
Don spoke to the audience for around an hour on Email Marketing, a topic which he is very familiar with having conducted a number of three-hour workshops on the subject in the latter part of last year.
Delegates from Huntingdonshire were pleased with Don’s talk, with it breaking down clearly and simply how an effective email marketing strategy can be implemented into any business.
“Many of us at HBN had dabbled with e-mail and e-mail newsletters as part of our business but due to time constraints and effort, this often took a back seat to ongoing activities,” said Chris Thomas, Chairman of the Huntingdonshire Business Network.
“Don's talk was a revelation in terms of the more targeted and cost effective approach that businesses could use.”
If you want to know more about Don's upcoming talks, email rob@contactedgecrm.com or alternatively follow us on Twitter.
Further Testimonials
"I found the presentation interesting, particularly the concept of the product stack. It was good to have the opportunity to discuss this element with other attendees. I felt that the majority of people who attended went away with useful information and ideas to put into practice in their own businesses."
Ruth Ekblom, Events Organiser for the Huntingdonshire Business Network.
"Many of us at HBN had dabbled with e-mail and e-mail newsletters as part of our business. Due to time constraints and effort, this often took a back seat to ongoing activities. Don's talk was a revelation in terms of the more targeted and cost effective approach that businesses could use.
"The key lesson that I and many others at the talk took away, was the integration of squeeze pages with sets of consecutive e-mails that could gradually lead to a sale, or at least a retention of the email contact. The beauty of the strategy was to ensure that registration of simple contact details on the squeeze page would result in a time sequence of e-mails to that contact, rather than a scattergun newsletter approach.
"Don gave his talk in a relaxed, non-threatening style, which showcased his knowledge without threatening the audience with jargon. As a good presenter, he included an interactive session where we, the audience had to think of different levels of offers that we could make to a particular client.
"On the basis of Don's presentation and the positive feedback from the audience, I have no hesitation in recommending Don to others as a speaker."
Chris Thomas, Chairman of the Huntingdonshire Business Network.
"The talk was informative. I do have quite a lot of experience in this area, but I certainly learned a few extra bits of the puzzle. The main gain was expanding my knowledge of product ladders. Don’s style is very easy on the audience. He is relaxed and progresses at a natural pace."
Gareth Howell, Secretary of the Huntingdonshire Business Network.
To find out more about the Huntingdonshire Business Network, visit their website.
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