Small Business Email Marketing Strategy
Small Business Marketing is complicated.
Small businesses just don't have the budgets to research, test and segment their markets. This typically leads to a practice of finding the most plausible sounding marketing initiatives, and then executing them as efficiently as possible (or until the budget is depleted). This is often done without any real measure of return on investment.
As the old joke goes: "We get results from 50% of our marketing spend, but I'm damned if I know which 50% !"
Business Email Marketing is now a science; It is no longer effective to send a monthly newsletter that is graphics-heavy (only for the graphics to be blocked by Outlook and other email clients). Instead, having an Email marketing Strategy that is clear about the expected outcomes is essential.
A strategy may start with nurturing a prospect by giving away good content and information. This nurturing process may take 4, 5 or even 10 emails, before gently inviting the prospect to buy. Once you understand the buying cycle and characteristics of your customers, then your email marketing messages can be automated to deliver a constant stream of leads and prospects.
Make a commitment today to start nurturing your prospects. You may be surprised at the results.
Here is a free white paper to get you started.
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