Seminar: Knowing me, knowing you – an insight into customer relationship management
Leading CRM expert Don Wiid has been invited to address the Chartered Institute of Marketing in Peterborough on 30 September 2009 and has put an exciting programme together.
He will cut through the hype and 'techno-speak' to implement customer relationship building programmes that really work.
Don will demonstrate how with the right tools in place, profiling your customers and the relationships you have with them becomes much easier, enabling more effective marketing communications.
These tools and processes let you share information more effectively across the organisation, and manage the sales pipeline to generate and rigorously follow-up more leads. Performance in retention, referrals, up-selling and cross-selling can all be greatly improved when CRM is working at its best.
Don will also provide you with a framework for choosing between the plethora of CRM systems available, and demonstrate why CRM is more about satisfying your customers' needs than it is about software.
To book your place visit the Chartered Institute of Marketing's LinkedIn noticeboard.
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